Email Marketing
Self-hosted newsletter and email marketing platforms. Send campaigns, manage subscribers, and track analytics without per-subscriber pricing.
Published: March 1, 2026
Why Self-Host Email Marketing?
Email marketing SaaS tools charge based on subscriber count. As your list grows, costs escalate dramatically. Self-hosted alternatives eliminate per-subscriber pricing entirely.
- Fixed hosting costs — Pay $5-20/mo for a VPS regardless of list size
- Unlimited subscribers — No artificial limits on your audience
- Data ownership — Your subscriber data stays on your servers
- No vendor lock-in — Switch providers without losing your list
Open-Source Email Marketing Tools
Listmonk
High-performance mailing list manager written in Go. Single binary deployment, handles millions of subscribers on minimal hardware. Best-in-class for newsletters.
Cost Comparison
At 10,000 subscribers sending weekly newsletters:
| Platform | Monthly Cost | Annual Cost |
|---|---|---|
| Mailchimp Standard | $100/mo | $1,200/yr |
| ConvertKit Creator | $119/mo | $1,428/yr |
| Listmonk + SES | ~$6/mo | ~$72/yr |
Annual savings: $1,100+
Getting Started
The fastest path to self-hosted email marketing:
- Deploy Listmonk via Docker (5 minutes)
- Set up Amazon SES for email delivery ($0.10/1,000 emails)
- Import your existing subscribers via CSV
- Create your first template and send