Best Self-Hosted Rebrandly Alternatives in 2026
Rebrandly is a link management platform for creating branded short URLs with custom domains and click tracking.
7 Self-Hosted Alternatives to Rebrandly
Dub
23KLink management platform for marketing teams with analytics, custom domains, and referral program tools.
Kutt
11KKutt is a self-hosted URL shorteners tool with support for URL Shortener, URL shortener, link shortener.
Sink
6.5KReleased under AGPL-3.0, Sink provides serverless link shortener on self-hosted infrastructure.
Shlink
4.8KReleased under MIT, Shlink provides URL shortener with REST API and command line interface. Includes official progressive web on self-hosted infrastructure.
WR.DO
2.2KWR.DO lets you offer domain name distribution and short URL generation entirely on your own server.
Lua.sh
331Lua.sh is a self-hosted analytics & business intelligence tool that provides platform for creating shortened URLs.
Slugy
85Slugy is a TypeScript-based application that provides URL shortener with analytics.
Why Look for Rebrandly Alternatives?
Rebrandly is a link management platform for creating branded short URLs with custom domains and click tracking.
Pricing
Here’s what Rebrandly charges for its plans:
Free --- Free
Essentials --- $11/month
Professional --- $32/month
Growth --- $99/month
Self-hosted alternatives eliminate these recurring costs entirely. You pay only for your own infrastructure.
7 Best Open-Source Alternatives to Rebrandly
Dub
Link management infrastructure for marketing teams — 23,186 GitHub stars. Licensed under Custom.
Sink
A serverless link shortener that runs entirely on Cloudflare, offering URL compression, analytics, and customizable slugs. — 6,441 GitHub stars. Licensed under AGPL-3.0.
Kutt
Modern URL shortener with custom domain support — 10,644 GitHub stars. Licensed under MIT.
Shlink
The definitive self-hosted URL shortener — 4,753 GitHub stars. Licensed under MIT.
WR.DO
WR.DO offers free domain name distribution and short URL generation, built on Cloudflare’s infrastructure for reliability and speed. — 2,194 GitHub stars. Licensed under MIT.
Lua.sh
Open-source platform for creating shortened URLs with advanced analytics, custom domains, and API integration for marketing and development teams. — 331 GitHub stars. Licensed under AGPL-3.0.
Slugy
Open-source URL shortener with analytics, custom domains, QR codes, and link-in-bio pages. Create branded short links with detailed tracking insights. — 85 GitHub stars. Licensed under MIT.
Why Self-Host Instead of Rebrandly?
- Data ownership. Your data stays on your server, not on Rebrandly’s infrastructure.
- Predictable costs. Pay a fixed VPS cost instead of growing per-user or per-usage fees.
- No vendor lock-in. Export and migrate your data anytime. You control the database.
- GDPR and compliance. Hosting your own tools simplifies data residency and compliance requirements.
Why teams switch from Rebrandly
- → Data ownership. Your data stays on your server -- not on Rebrandly's infrastructure.
- → Predictable costs. Pay a fixed VPS cost instead of growing per-user or per-usage fees.
- → No vendor lock-in. Export and migrate your data anytime. You control the database.
- → GDPR and compliance. Hosting your own tools simplifies data residency and compliance requirements.
Head-to-Head Comparisons
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