unsubbed.co
Categories / email-marketing

Mautic

Open-source marketing automation platform for email campaigns, lead scoring, and multi-channel marketing

GPL-3.0 Mautic GitHub stars Mautic latest release Mautic last commit Website ↗

Overview

Mautic is an open-source marketing automation platform that goes beyond simple email marketing. It offers lead scoring, contact segmentation, drip campaigns, landing pages, forms, and multi-channel marketing — capabilities that typically cost $500+/month with HubSpot or ActiveCampaign.

While Listmonk is great for transactional and newsletter emails, Mautic is the tool for full marketing automation: automated nurture sequences based on behavior, lead scoring to prioritize sales-ready contacts, and landing pages that feed into your campaign workflows.

Key Features

  • Email Campaigns — Visual campaign builder with drag-and-drop editor
  • Lead Scoring — Assign points based on behavior and demographics
  • Contact Segmentation — Dynamic segments based on any criteria
  • Landing Pages — Built-in page builder with A/B testing
  • Multi-Channel — Email, SMS, web push notifications, and social
  • Integrations — CRM sync, Zapier, and extensive plugin marketplace

Pricing: Self-Hosted vs HubSpot Marketing

Users HubSpot Marketing Mautic (self-hosted) Savings
1,000 contacts $49/mo (HubSpot) $5/mo (VPS) $44/mo
5,000 contacts $200/mo (HubSpot) $10/mo (VPS) $190/mo
25,000 contacts $800/mo (HubSpot) $20/mo (VPS) $780/mo
100,000 contacts Custom (HubSpot) $40/mo (VPS) 95%+

Pros

  • + Full marketing automation — not just email blasts
  • + Lead scoring and contact segmentation
  • + Landing page and form builder
  • + Multi-channel campaigns (email, SMS, web push)
  • + Large community with extensive plugins

Cons

  • - Complex to set up and maintain
  • - UI is functional but dated
  • - Requires PHP/MySQL stack knowledge
  • - Email deliverability needs careful configuration

Deployment Options for Mautic

🐳

Docker

Self-host with Docker Compose

🚀

Coolify

One-click via Coolify panel

☁️

Elestio

Managed hosting from $9/mo

🫛

PikaPods

Simple managed hosting

Frequently Asked Questions

Mautic vs Listmonk — which should I choose?
Listmonk for email newsletters and transactional emails (simpler, lighter). Mautic for full marketing automation with lead scoring, landing pages, and multi-channel campaigns.
Is Mautic hard to deploy?
Harder than most tools — requires PHP 8+, MySQL/MariaDB, and careful email deliverability configuration (SPF, DKIM, DMARC). Plan 2-4 hours for initial setup.
Can Mautic replace HubSpot?
For marketing automation features, largely yes. HubSpot's advantages are its CRM integration, polished UI, and customer support. Mautic wins on cost and data ownership.
What email delivery services work with Mautic?
Amazon SES, SendGrid, Mailgun, SparkPost, and any SMTP server. SES is the most cost-effective at $0.10/1,000 emails.

Our Verdict

Mautic is an open-source marketing automation platform that goes beyond simple email marketing. It offers lead scoring, contact segmentation, drip campaigns, landing pages, forms, and multi-channel ma...

Best for: Marketing teams that need HubSpot-level automation without the $800+/month price tag